'Akebono' Sharp Edged Limited Editions
Timepieces inspired by 'Akebono,' Japanese for the twilight time at dawn when the sunrise begins to lighten the sky; a time of day which brings a sense of new expectations.
Shop Now'Kameido-Kikko' Limited Edition
The unique dial adopts our newly developed signature pressed pattern – “Kameido-Kikko 亀戸-亀甲” – inspired by the birthplace of the King Seiko brand: Kameido in Tokyo.
Shop The Collection'Laurel Owari Shippo’ Enamel
This limited-edition timepiece commemorates 110 years of Seiko wristwatch making expertise and is inspired by Japan’s – and Seiko’s – first ever wristwatch; The Laurel.
Coming Soon'Solidity' Limited Edition
This limited edition timepiece marks the 10 year anniversary of the world’s first GPS Solar watch created by Seiko and represents the “solidity” of its technological design; there are just 1,500 pieces of this design available worldwide.
Shop The CollectionTallest Peaks’ Limited Edition
This timepiece is a modern re-interpretation of the ‘Uemura Diver’ – the 1970 Seiko Diver’s watch which proved itself in extreme conditions when worn by Japanese adventurer Naomi Uemura during his 12,000-kilometre Arctic Circle dogsled expedition.
Coming SoonPresage

SHOW YOUR STYLE
For over 50 years, Seiko 5 Sports has delivered consistently high levels of performance and durability that have endeared it to lovers of mechanical watches worldwide. Today, with the creation of a new design and a broad new collection, this much-loved timepiece is re-born.
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A 1965 classic, reborn
Renewed, enhanced and as striking as ever: the King Seiko collection returns, inspired by the 1965 King Seiko KSK.
Shop NowProspex

Challenge Your Limits
Designed for sports lovers and adventure seekers in the water, in the sky or on land. Since launching Japan’s first diver’s watch in 1965, Seiko’s innovative watchmaking has changed global dive watch standards.
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timeless looks and precisely Japanese mechanical timekeeping
Presage combines a Japanese aesthetic sense with traditional craftsmanship in a mechanical timepiece collection designed for reliability, quality and long-lasting performance.
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